share this dog.
Sharing cute animal content is a "social lubricant" that builds "digital affective networks." We made it the token. Click below.
they wrote a paper about it.
Researchers at Concordia University and ESSEC Business School set out to understand why animal content dominates social feeds. Their finding: sharing those clips creates digital affective encounters, small deliberate moments where one person signals care to another. The behavior functions as social lubricant, weaving together digital affective networks across distance. These aren't mindless scrolls. They're social bridges. Sending a dog video, it turns out, is a sophisticated form of relationship maintenance. Lighthearted on the surface. Surprisingly meaningful underneath.